Navigating eCommerce Shifts: Direct Response Advertising Insights (July 2020 Webinar)

In 2020, I led a webinar as the Director of Acquisition at Native, focusing on how the pandemic changed online behavior. I shared important lessons from Native on adapting to the new landscape by using seasonal trends, timely messaging, and simplified campaign strategies. The webinar emphasized the importance of customer-focused strategies, responding to market changes, and improving ad campaigns. This event showcased my expertise in DTC/eCommerce, leadership, and translating complex trends into practical strategies for success in challenging times.