Consulting Services
I specialize in growth strategy, sales, retail marketing, DTC growth marketing, and data analytics for consumer goods, durables, food & beverage, personal care, beauty, and retail/eCom. I specialize in four (4) key areas and offer three (3) different approaches to working together (CMO/CRO on retainer, project-based consulting, and advising / coaching). My Specialities:
Operations: I design scalable infrastructures and optimize processes, enabling teams to operate with maximum efficiency. Giving leaders infrastructure that can scale, and teams processes / tools to do their jobs efficiently
Strategy: Figuring out the vision / goals / KPIs, where to play, and how to go to market / bring the vision to life
Retail and DTC Growth Marketing: I apply advanced retail and direct-to-consumer marketing strategies to drive brand growth, enhance customer acquisition, and increase sales.
People Management: Building an organization where employees feel motivated / empowered / challenged / supported, while creating a culture of ownership / accountability.
How Can I Help?
Operations
System / Process: Creation and optimization for operational efficiency.
Project Management: Agile and effective management of key projects.
Data Analysis: Insightful analytics to drive decision-making.
Business Reporting: Detailed performance reports for strategic oversight.
Storytelling, Investor / Board Decks: Engaging narratives for stakeholder communication.
Strategy
Planning: GTM, growth, and transformation strategies.
Marketing: Customer acquisition and retention strategies.
Merchandising: Optimized assortment and distribution planning.
Financial Planning, OKRs, P&L Audit: Financial health and strategic goal setting.
Competitive / Market Research: Insights to navigate and lead in the market.
People
Org Design, Staffing Model: Scalable organizational and staffing frameworks.
Recruiting, Onboarding: Efficient systems to attract and integrate talent.
Performance Management, Retention: Maximizing team potential and loyalty.
Learning & Development / Training: Programs for continuous skill enhancement.
Change Management: Smooth transitions for organizational development.
Which Service is Right for You?
Fractional CMO/CRO on Retainer
Early Stage: For startups needing foundational guidance without the commitment of a full-time hire. Includes help with recruiting and onboarding for a seamless transition.
Growth Stage: For leaders overwhelmed by operations, needing a "mini you" to manage day-to-day tasks and free up strategic bandwidth.
Turnaround: For businesses seeking efficiency and innovation to overcome stagnation. Includes part-time engagement for a minimum of 3 months for full integration and lasting impact.
Project-Based Consulting
Tailored for deep dives into specific challenges or executing projects beyond current team capacity, with a duration that varies based on project scope.
Advising / Coaching
Offering ad hoc advice or an ongoing partnership for leaders needing an unbiased sounding board, leadership development, and focused accountability.