Brand Strategy & Foundations for Marjorie’s Loungewear Startup

In the summer of 2019, Marjorie Chelius co-founded a women's loungewear startup with a fellow entrepreneur. This work sample showcases the brand strategy foundations Marjorie developed for the venture. Throughout the document, the brand is referred to as "Kondo," which was a project name. The strategy outlines the brand's purpose, target audience, and the consumer needs it aimed to address, such as the lack of stylish and comfortable loungewear options. Although the startup was wound down in early 2020, this comprehensive brand strategy exemplifies Marjorie's expertise in building strong brand foundations and a clear brand strategy.