Marjorie's Approach to Measuring Marketing (Speaking Event | Oct-22)

In October 2022, I presented at the AdExchanger event in NYC where I shared my expertise in marketing analytics. During the event, I introduced a 4-step approach that I created at Mockingbird for effectively measuring marketing spend and channel performance. I explained how to analyze the impact and efficiency of marketing investments and offered an actionable implementation plan that can be applied regardless of your starting sophistication and progress. The audience was diverse, and I believe my presentation was well-received.

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Brand Strategy (Marjorie's Women's Loungewear Startup)