Factor Meals Growth Strategy (VP of Growth Case | June 2020)

I created this comprehensive and strategic presentation for Factor, a leading meal subscription company, as part of the final round for a VP of Growth role. It addressed the company's need for rapid customer acquisition. Through meticulous analysis and careful planning, I devised a media spend strategy that allocated resources efficiently across different channels, factoring in seasonality and channel diversification. I determined an allowable Customer Acquisition Cost (CAC) while considering an appropriate media payback period. Additionally, I outlined a promotion strategy, highlighted Factor's strengths and weaknesses, and devised a tactical approach to address potential performance downturns. My presentation not only showcased my expertise in analytics and strategy but also demonstrated my ability to envision and execute growth plans aligned with Factor's objectives.